Content Aggregation Best Practices — 10 Minute Strategy #2

For our second in 10 Minute Strategy video for ShoreViews, I interviewed John Blossom on the best practices for content aggregation in online media and enterprise media markets. To complement this video, we’re making available to people for free downloading a refreshed version of a white paper “The New Aggregation: Models for Success in Creating[…]

10 Minute Strategy Episode 1 — Branding, Naming and Web Address

I recently joined forces with Shore Communications, Inc.  John Blossom is the President.  Here is the first installation of our video series: 10 Minute Strategy.  In this episode we are focused on an incredibly important area of marketing strategy:  Naming, branding and Web search. In the discussion John and I get into a few areas[…]

Interview: Habar Consulting’s Colin Nelson on Effective Collaboration and Social Media

Starting to expand the blog with more emphasis on the views of friends and colleagues who are experts in their fields and have interesting experiences to share.  For my first interview I connected with Colin Nelson, who used to head up European sales for collaborative innovation software provider Imaginatik (I was VP of Marketing).  Colin[…]

Apple Does It Better, Again

Getting tired of stories about how Apple continues to succeed?  Then skip this post. There have been thousands of articles and books written about successful marketers who exceed expectations and delight customers.  Apple continues to exceed expectations in hundreds of ways that most of us don’t notice, but here’s a few of the most obvious:[…]

“The Creepy Factor” — Web Privacy and Consumers

“Retargeting Ads Follow Surfers to Other Sites” from today’s NY Times discusses ads that use shopping cart and other surfing info to personalize the ads that consumers see as they surf the web.  The ads are delivered through the technology of a company called Criteo and you can identify many of them by the line[…]

Places: Facebook’s Foursquare Attack App

Back to blogging about cool ways that technology will impact our lives, I need to spend a bit of time about Facebook “Places.”  As  an early fan of Foursquare, I believe there is real power in the check-in capability of Foursquare and it’s competitors, and I spent a fair amount of time and effort trying[…]

How the Flat World Can Improve your Health (…and your Finances)

Over the past few months I’ve been consulting on a regular basis for a Medical Travel company called HealthGlobe. Founded by former Amazon exec and CambridgeSoft sales leader Jeff Carter and his partner Sue Hart, HealthGlobe delivers an unmatched capability to help consumers improve their lives through medical care from outstanding medical centers around the[…]