I’ve run and attended hundreds of business and tech events. It’s been a pretty intense run of learning, sharing, connecting. The learning part is the most fun for me, especially when it comes to topics where I have had limited previous exposure. As a technology marketer and strategist, I often have to quickly become conversant[…]
The data supports the smart marketers approach. About 8 years ago I was running worldwide demand generation marketing for IBM Software Group’s WebSphere Application Server and a number of related products. Our job was to focus on the most important business problems our products solved and develop messages and campaigns that would drive a potential[…]
From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare,[…]
MicroBlogging is now migrating to Mini-Blogging. Tumblr and Buzz can be an easy to implement part of any business strategy.
I recently joined forces with Shore Communications, Inc. John Blossom is the President. Here is the first installation of our video series: 10 Minute Strategy. In this episode we are focused on an incredibly important area of marketing strategy: Naming, branding and Web search. In the discussion John and I get into a few areas[…]