I recently joined forces with Shore Communications, Inc. John Blossom is the President. Here is the first installation of our video series: 10 Minute Strategy. In this episode we are focused on an incredibly important area of marketing strategy: Naming, branding and Web search.
In the discussion John and I get into a few areas that I think you’ll find interesting:
1) What are the differences between “Offering” or product naming and Branding?
2) Is having a “find-able” web address more important than the brand name? (Answer is no — they are both important and require trade-offs)
One thing I forgot to mention is the importance of a “.com” address. I’d really advise anyone avoid and non “.com” addresses, unless it is really clever like bit.ly…
Alright, enjoy…