This past July we wrapped up the application phase of the 8th Sikorsky Entrepreneurial Challenge. I’m now in the process of coaching and advising the finalists on how to put their best foot forward when they meet the senior engineering and strategy executives from Sikorsky and Lockheed Martin (Sikorsky’s parent company). But we would not have[…]
Last week I introduced what I call the Persona Strategy as a way to fully exploit the power of social media marketing as part of a broader marketing plan. Here are a couple of examples of Persona marketing in action: For comedian Marc Maron (@marcmaron 8,990 Twitter followers), his WTF podcast and website have driven significant attendance[…]
Remember when no one could figure out how YouTube would make money? We’re still wondering about Twitter. FourSquare has a shot. But Chatroulette? I mean that is one creepy enterprise. Until now. Singer Songwriter Rocker extrordinaire Ben Folds redeems himself from playing the Paula Abdul role on “The Sing Off” in this YouTube clip of a live concert[…]
Starting off the week with a few stories I got to over the weekend. Enjoy The Sweet: Carl Sagan’s Interstellar Love Story – Enjoy NPR’s Valentines Day story featuring Ann Druyan, (Carl Sagan’s Widow) The recording Carl and Ann made for NASA to represent life on earth to alien cultures includes something very personal. The[…]
As a former IBMer who witnessed and participated in IBM’s resurgence in the 90’s, I’m a big fan of companies who are willing to regularly reinvent themselves and “eat their own lunch.” Listening to the market, IBM invented WebSphere, eventually ignoring the screams from the Lotus division that Notes/Domino was a fine web platform that[…]
Moby Dick: 1,520 or so tweets.
I’m going to take a semi-break from my focus on mobile + social marketing to talk about a subject near and dear to my heart: Late Night Comedy. I first watched Letterman the first year he was on TV — in my freshman dorm at Kenyon when my friend Bill Sondheim walked into the second[…]