I don’t own an iPad, but I’ve had a couple of great iPad experiences recently that I wanted to share. Both were quite eye-opening. If you have your own story to share, please submit it in the comments section. Story One – Traveling around the Ohio countryside When my old roommates Jeff Heller and Sears[…]
Turning over the blog to day to this really frightening video by Edward James Olmos. Please watch it and pass it along. Tweet
Not that the folks who run Kenyon College need any more reasons for students to consider spending a lot of money and four glorious years in Gambier OH, but I recently discovered something there that I thought had become extinct: the ability to have an unplanned discussion. While I love mobile phones and app phones for[…]
Heard a great interview with NHL chief Gary Bettman last week on WFAN. The NHL is a much stronger league than it was pre-strike and Bettman was clearly bursting with pride. I can’t seem to find the audio clip on WFAN’s site, but it was nice to hear the confidence in Bettman’s voice and the[…]
Last week I introduced what I call the Persona Strategy as a way to fully exploit the power of social media marketing as part of a broader marketing plan. Here are a couple of examples of Persona marketing in action: For comedian Marc Maron (@marcmaron 8,990 Twitter followers), his WTF podcast and website have driven significant attendance[…]
I’ve been talking for a while to customers and prospects about a marketing technique I’ve named Persona Marketing. After doing some research, it turns out that the phrase “Persona Marketing” has been in use for a while to imply a method that considers the different end users. My first reaction was, dang, gotta find another[…]
In the summer before my senior year at Kenyon, I worked at a plumbing warehouse and corrected a critical flaw in my musical education — I got seriously into the Rolling Stones. “Exile on Main Street”, “It’s Only Rock and Roll,” and “Sticky Fingers” were on the tape deck (remember cassette tapes?) constantly as I[…]
I’ve been able to get my iPhone to perform quite a few interesting tasks by clicking what I call the “improbability button *” on the iPhone headset. As of this point, I’ve seen no prototype for similar function on Android phones. Apple may really have an advantage here… *with thanks to Douglas Adams “The Hitchikers[…]
Mobile is the future. In many ways it is a whole new playing field for marketers – and those who are willing to lead will be richly rewarded.
Last September, I posted a link to Sound Opinion’s podcast on Big Star. Here’s the link again. Big Star is one of those iconic bands that bands love, critics love and the average music fan might never encounter. Alex Chilton, the lead singer from Big Star, (also the lead singer for The Box Tops and a solo[…]