Next Steps

It has been a while since I’ve posted a personal blog, but I’m now building up a few different initiatives and it felt like time to share my plan. So this is a mostly self-serving post. In no particular order, — I’ve restarted my video blog, — My buddy Chad Pavel of Pinewood Consulting[…]

Introducing: The Persona Strategy (Social Media Marketing on Overdrive)

I’ve been talking for a while to customers and prospects about a marketing technique I’ve named Persona Marketing.  After doing some research, it turns out that the phrase “Persona Marketing” has been in use for a while to imply a method that considers the different end users.  My first reaction was, dang, gotta find another[…]

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