Modern Qualitative Research with Jack Campisi, Part II

In part II of our discussion, Jack gives me some insight into how market research firms operate and manage their offerings and the value of tapping into the professional research teams at your vendors. If you’d like to work with Jack on a qualitative research project, contact him at jcampisi@qualvu.com. Or you can check out[…]

Qualitative Research Goes Modern — Interview with Jack Campisi, Qualvu

Focus groups are one thing, but can they help marketers find out what is actually going on in the bathroom when women shave their legs? Enjoy this interview with Jack Campisi of Qualvu. Part II will come out next week. QualVu is a leader in modern qualitative research.  Check out Qualvu.com for more info. Tweet

Darkhorse Competitor to the iPad — RIM’s “Playbook”

Anyway, here’s the darkhorse candidate from RIM (Research in Motion), the Blackberry company. I have to say it is really impressive, at least in terms of “completeness of vision.” (my favorite criteria from all the Gartner industry analysis reports.) RIM’s”Playbook” Tablet is really nice looking and will appeal to the corporate market plus plus.

Content Aggregation Best Practices — 10 Minute Strategy #2

For our second in 10 Minute Strategy video for ShoreViews, I interviewed John Blossom on the best practices for content aggregation in online media and enterprise media markets. To complement this video, we’re making available to people for free downloading a refreshed version of a white paper “The New Aggregation: Models for Success in Creating[…]

10 Minute Strategy Episode 1 — Branding, Naming and Web Address

I recently joined forces with Shore Communications, Inc.  John Blossom is the President.  Here is the first installation of our video series: 10 Minute Strategy.  In this episode we are focused on an incredibly important area of marketing strategy:  Naming, branding and Web search. In the discussion John and I get into a few areas[…]