Pepsi Gets the Mobile/Local/Loyalty Opportunity — Do you?
Mobile is the future. In many ways it is a whole new playing field for marketers – and those who are willing to lead will be richly rewarded.
Tag: Mobile/Social
iPad Reveal: the good, the bad and the dopey
A friend writes… “I watched the keynote last night (or 40 minutes of it). It’ll be very interesting to see how well this product does. For the first time I saw Steve Jobs, who I put high on a pedestal, look uncomfortable and lack credibility. He looked fine, health-wise. But he was selling this thing[…]
Conan/Leno/Letterman — Ignore Twitter!
I’m going to take a semi-break from my focus on mobile + social marketing to talk about a subject near and dear to my heart: Late Night Comedy. I first watched Letterman the first year he was on TV — in my freshman dorm at Kenyon when my friend Bill Sondheim walked into the second[…]
Last Night on FourSquare NYC
Yesterday I took some of my thinking on the road (down the Metro-North tracks to NYC) to visit a rising star in the beverage world and an established star in the field of online publishing. I had one talk after another on the value of mobile/social applications, the challenges of “doing it right” and then[…]