Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'Uncategorized'

Plain white Ts

April 30th, 2011 · No Comments · Uncategorized

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Bamboozle as a Dad.

April 30th, 2011 · No Comments · Uncategorized

Took Rose and her pals today to Bamboozle, a music festival in the bucolic parking lot of New Meadowlands Stadium. Tweet

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300 Million reasons why HuffPost/AOL deal is a Keeper

February 7th, 2011 · No Comments · content, Smart Mergers, Time Warner, Uncategorized

If I had been blogging back when AOL and Time Warner merged, I would have written one hell of a post.  I could have told you why AOL’s “filtered Internet” business was a dopey match for one of the worlds great media companies.  Time Warner was so far out of AOLs league – the combined [...]

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Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense

December 28th, 2010 · 1 Comment · Branding, Brands, Four Square, Mobile Applications, Uncategorized

From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, [...]

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Origins of a Great Cartoonist: Bill Watterson’s Kenyon Art

December 10th, 2010 · No Comments · Uncategorized

Hi — If you are a Calvin and Hobbes fan, you might enjoy this trove of Watterson art from the Kenyon Collegian. There’s a bit more context about Watterson’s Kenyon cartooning career at this link Enjoy!! For example: Tweet

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Alexander Group’s Chief Sales Executive Forum — Realistic Optimism Personified

November 16th, 2010 · No Comments · Sales Leadership, Sales Transformation, Uncategorized

I had the pleasure of spending the early part of last week working with The Alexander Group at their annual Chief Sales Executive Forum at the St. Regis Hotel, Monarch Beach, CA. (Next year’s event is at The Breakers in Palm Beach, FL, November 9-11, 2011, mark your calendars) Every person I met at this [...]

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Modern Qualitative Research with Jack Campisi, Part II

October 4th, 2010 · No Comments · research, Uncategorized

In part II of our discussion, Jack gives me some insight into how market research firms operate and manage their offerings and the value of tapping into the professional research teams at your vendors. If you’d like to work with Jack on a qualitative research project, contact him at jcampisi@qualvu.com. Or you can check out [...]

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Qualitative Research Goes Modern — Interview with Jack Campisi, Qualvu

October 1st, 2010 · No Comments · Exceeding Expectations, research, Uncategorized

Focus groups are one thing, but can they help marketers find out what is actually going on in the bathroom when women shave their legs? Enjoy this interview with Jack Campisi of Qualvu. Part II will come out next week. QualVu is a leader in modern qualitative research.  Check out Qualvu.com for more info. Tweet

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I’m Really Going to Miss The New York Times

September 27th, 2010 · 3 Comments · Advertising, Brands, Delighting Customers, Exceeding Expectations, Uncategorized

the methods by which we make connections and learn about things that we weren’t specifically looking for have a long way to go before they can equal the pleasures of a great morning newspaper.

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Content Aggregation Best Practices — 10 Minute Strategy #2

September 23rd, 2010 · No Comments · Brands, content, content aggregation, Mobile Applications, Uncategorized

For our second in 10 Minute Strategy video for ShoreViews, I interviewed John Blossom on the best practices for content aggregation in online media and enterprise media markets. To complement this video, we’re making available to people for free downloading a refreshed version of a white paper “The New Aggregation: Models for Success in Creating [...]

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