Pepsi Gets the Mobile/Local/Loyalty Opportunity — Do you?
Mobile is the future. In many ways it is a whole new playing field for marketers – and those who are willing to lead will be richly rewarded.
Tag: App Phone
What's on your iPhone? — Winter '10 edition
While I should probably be writing part 3 of my epic series on the App Phone Wars, it doesn’t seem wise to spend much time on that in advance of Apple’s big announce today. And I also need to think about the impact of the new news that the Palm Pre and Pixie will now[…]
App Phones — Who Will Win? Part Two
I want to quickly get out this post, the Part 2 of my series on who will win the App Phone battle. This battle is only about 4 times more complicated than the Betamax vs. VHS classic, but there are some interesting parallels. Scenario 2 – Apple Wins (here’s the link to Scenario 1 on[…]
App Phones – Who will win?
Three are a number of scenarios that are being discussed these days about the Motorola Droid, Android and the Google NexusOne phone and what they mean for the future of mobile applications. Before I give my opinion on who will win, I want to take a moment to talk about why the mobile app platform[…]