Peter Propp

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Day: September 8, 2011

Amex, Panasonic and Chase — Blown Marketing Opportunities at the US Open

Posted on September 8, 2011 by ppropp

In tennis, the ball is only allowed to bounce once on your side of the court before you hit it. In this blog post I’m going to give you three examples of marketers at this years US Open in Flushing Meadows, NY who invested in Mobile promotion techniques to generate customer awareness and loyalty, but[…]

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