For our work on strategy, demand generation and business development for the Sikorsky Entrepreneurial Challenge, we’ve had the opportunity to write and produce some interesting videos.
Video is a powerful medium that we recommend often. Here is our video process:
Strategy: Our video process begins with setting the business goal and the core message we want to reinforce.
Writing and Revising: Then a script is developed, including verbal storyboarding or shot selection from existing b-roll.
Video Vendor Selection: Once a script is revised and approved, we engage multiple video production teams to see which group best aligns with the script at the best price.
Production Supervision: Once video is in production, we review rough cuts and provide early feedback. We share rough cuts with the client, refine, finalize and publish according to the plan.
Note: The two videos below were produced on a very low budget.
I also love to do brief business interviews on technical topics.