The data supports the smart marketers approach. About 8 years ago I was running worldwide demand generation marketing for IBM Software Group’s WebSphere Application Server and a number of related products. Our job was to focus on the most important business problems our products solved and develop messages and campaigns that would drive a potential [...]
Entries Tagged as 'Uncategorized'
What’s the Secret to Marketing Success? Timing!…and Relevance
January 25th, 2012 · No Comments · Branding, Direct Marketing, Marketing, Orchestrated Marketing, Uncategorized
Amex, Panasonic and Chase — Blown Marketing Opportunities at the US Open
September 8th, 2011 · No Comments · Uncategorized
In tennis, the ball is only allowed to bounce once on your side of the court before you hit it. In this blog post I’m going to give you three examples of marketers at this years US Open in Flushing Meadows, NY who invested in Mobile promotion techniques to generate customer awareness and loyalty, but [...]
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As 3-D Fades, Hollywood should focus on stories
June 1st, 2011 · 2 Comments · 3D, Uncategorized
While I’m rarely happy to discuss the failure of a new idea or a new technology, I was delighted to read in the Times over the weekend that the 3-D boom in movies may finally be waning. “3-D Starts to Fizzle, and Hollywood Frets” (NY Times, May 29, 2011) It could not happen a [...]
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An Horse
April 30th, 2011 · No Comments · Uncategorized
Like em!! Lotta sound from 1 guitar and 1 drum kit!! 2 great singers. Tweet
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Bamboozle as a Dad.
April 30th, 2011 · No Comments · Uncategorized
Took Rose and her pals today to Bamboozle, a music festival in the bucolic parking lot of New Meadowlands Stadium. Tweet
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