Peter Propp — Marketing Leadership

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Entries Tagged as 'Mobile Applications'

Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense

December 28th, 2010 · 1 Comment · Branding, Brands, Four Square, Mobile Applications, Uncategorized

From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, […]

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Content Aggregation Best Practices — 10 Minute Strategy #2

September 23rd, 2010 · No Comments · Brands, content, content aggregation, Mobile Applications, Uncategorized

For our second in 10 Minute Strategy video for ShoreViews, I interviewed John Blossom on the best practices for content aggregation in online media and enterprise media markets. To complement this video, we’re making available to people for free downloading a refreshed version of a white paper “The New Aggregation: Models for Success in Creating […]

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App Phones — Who Will Win? Part Two

January 21st, 2010 · No Comments · App Phone, Mobile Applications

I want to quickly get out this post, the Part 2 of my series on who will win the App Phone battle.  This battle is only about 4 times more complicated than the Betamax vs. VHS classic, but there are some interesting parallels. Scenario 2 – Apple Wins  (here’s the link to Scenario 1 on […]

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Last Night on FourSquare NYC

January 14th, 2010 · No Comments · Four Square, Mobile Applications

Yesterday I took some of my thinking on the road (down the Metro-North tracks to NYC) to visit a rising star in the beverage world and an established star in the field of online publishing.  I had one talk after another on the value of mobile/social applications, the challenges of “doing it right” and then […]

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App Phones – Who will win?

January 13th, 2010 · 8 Comments · Mobile Applications, Uncategorized

Three are a number of scenarios that are being discussed these days about the Motorola Droid, Android and the Google NexusOne phone and what they mean for the future of mobile applications.  Before I give my opinion on who will win, I want to take a moment to talk about why the mobile app platform […]

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The Foursquare Phenomenon — and mobile apps of the future…

December 23rd, 2009 · No Comments · Advertising, Crowdsourcing, Darien, Four Square, Metro North, Mobile Applications, Peter Propp, Social Media, Stamford, Stop and Shop, Uncategorized, Westport

What’s the coolest iPhone app?  Well my son would probably pick a game where you flick fuzz-balls around a grid (FlingFree).  Or something called “The World’s Most Addictive Game.”  (seems just like a moving doodle…)  For me, I’m having  a great time exploring UrbanDaddy.com’s “The Next Move” app (sort of a portable, all-knowing wingman in […]

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