Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'Marketing'

What’s the Secret to Marketing Success? Timing!…and Relevance

January 25th, 2012 · No Comments · Branding, Direct Marketing, Marketing, Orchestrated Marketing, Uncategorized

The data supports the smart marketers approach. About 8 years ago I was running worldwide demand generation marketing for IBM Software Group’s WebSphere Application Server and a number of related products.  Our job was to focus on the most important business problems our products solved and develop messages and campaigns that would drive a potential […]

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