Qualitative Research Goes Modern — Interview with Jack Campisi, Qualvu

Focus groups are one thing, but can they help marketers find out what is actually going on in the bathroom when women shave their legs? Enjoy this interview with Jack Campisi of Qualvu. Part II will come out next week. QualVu is a leader in modern qualitative research.  Check out Qualvu.com for more info. Tweet

Apple Does It Better, Again

Getting tired of stories about how Apple continues to succeed?  Then skip this post. There have been thousands of articles and books written about successful marketers who exceed expectations and delight customers.  Apple continues to exceed expectations in hundreds of ways that most of us don’t notice, but here’s a few of the most obvious:[…]

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