Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'content'

300 Million reasons why HuffPost/AOL deal is a Keeper

February 7th, 2011 · No Comments · content, Smart Mergers, Time Warner, Uncategorized

If I had been blogging back when AOL and Time Warner merged, I would have written one hell of a post.  I could have told you why AOL’s “filtered Internet” business was a dopey match for one of the worlds great media companies.  Time Warner was so far out of AOLs league – the combined […]

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Live Tweeting

October 5th, 2010 · No Comments · content, content aggregation, digital content monetization, Social Media

Live tweeting this week from Digital Content Monetization conference NYC. Tweets will show up on the blog on the right hand side or by following me on twitter.com/ppropp Interesting stuff! Tweet

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Content Aggregation Best Practices — 10 Minute Strategy #2

September 23rd, 2010 · No Comments · Brands, content, content aggregation, Mobile Applications, Uncategorized

For our second in 10 Minute Strategy video for ShoreViews, I interviewed John Blossom on the best practices for content aggregation in online media and enterprise media markets. To complement this video, we’re making available to people for free downloading a refreshed version of a white paper “The New Aggregation: Models for Success in Creating […]

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