From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, Read more about Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense[…]
the methods by which we make connections and learn about things that we weren’t specifically looking for have a long way to go before they can equal the pleasures of a great morning newspaper.
For our second in 10 Minute Strategy video for ShoreViews, I interviewed John Blossom on the best practices for content aggregation in online media and enterprise media markets. To complement this video, we’re making available to people for free downloading a refreshed version of a white paper “The New Aggregation: Models for Success in Creating Read more about Content Aggregation Best Practices — 10 Minute Strategy #2[…]
I recently joined forces with Shore Communications, Inc. John Blossom is the President. Here is the first installation of our video series: 10 Minute Strategy. In this episode we are focused on an incredibly important area of marketing strategy: Naming, branding and Web search. In the discussion John and I get into a few areas Read more about 10 Minute Strategy Episode 1 — Branding, Naming and Web Address[…]
Back to blogging about cool ways that technology will impact our lives, I need to spend a bit of time about Facebook “Places.” As an early fan of Foursquare, I believe there is real power in the check-in capability of Foursquare and it’s competitors, and I spent a fair amount of time and effort trying Read more about Places: Facebook’s Foursquare Attack App[…]
As a former IBMer who witnessed and participated in IBM’s resurgence in the 90’s, I’m a big fan of companies who are willing to regularly reinvent themselves and “eat their own lunch.” Listening to the market, IBM invented WebSphere, eventually ignoring the screams from the Lotus division that Notes/Domino was a fine web platform that Read more about Google Buzz – This year’s New Coke[…]
I’m going to take a semi-break from my focus on mobile + social marketing to talk about a subject near and dear to my heart: Late Night Comedy. I first watched Letterman the first year he was on TV — in my freshman dorm at Kenyon when my friend Bill Sondheim walked into the second Read more about Conan/Leno/Letterman — Ignore Twitter![…]