Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'Brands'

Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense

December 28th, 2010 · 1 Comment · Branding, Brands, Four Square, Mobile Applications, Uncategorized

From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, […]

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I’m Really Going to Miss The New York Times

September 27th, 2010 · 3 Comments · Advertising, Brands, Delighting Customers, Exceeding Expectations, Uncategorized

the methods by which we make connections and learn about things that we weren’t specifically looking for have a long way to go before they can equal the pleasures of a great morning newspaper.

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Content Aggregation Best Practices — 10 Minute Strategy #2

September 23rd, 2010 · No Comments · Brands, content, content aggregation, Mobile Applications, Uncategorized

For our second in 10 Minute Strategy video for ShoreViews, I interviewed John Blossom on the best practices for content aggregation in online media and enterprise media markets. To complement this video, we’re making available to people for free downloading a refreshed version of a white paper “The New Aggregation: Models for Success in Creating […]

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10 Minute Strategy Episode 1 — Branding, Naming and Web Address

September 10th, 2010 · No Comments · Branding, Brands, Naming, Uncategorized, Web Address Name Strategy

I recently joined forces with Shore Communications, Inc.  John Blossom is the President.  Here is the first installation of our video series: 10 Minute Strategy.  In this episode we are focused on an incredibly important area of marketing strategy:  Naming, branding and Web search. In the discussion John and I get into a few areas […]

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Places: Facebook’s Foursquare Attack App

August 23rd, 2010 · 1 Comment · Brands, Facebook, Four Square, Uncategorized

Back to blogging about cool ways that technology will impact our lives, I need to spend a bit of time about Facebook “Places.”  As  an early fan of Foursquare, I believe there is real power in the check-in capability of Foursquare and it’s competitors, and I spent a fair amount of time and effort trying […]

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Google Buzz – This year’s New Coke

February 10th, 2010 · No Comments · Brands, Uncategorized

As a former IBMer who witnessed and participated in IBM’s resurgence in the 90’s, I’m a big fan of companies who are willing to regularly reinvent themselves and “eat their own lunch.”  Listening to the market, IBM invented WebSphere, eventually ignoring the screams from the Lotus division that Notes/Domino was a fine web platform that […]

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Conan/Leno/Letterman — Ignore Twitter!

January 23rd, 2010 · No Comments · Brands, Twitter, Uncategorized

I’m going to take a semi-break from my focus on mobile + social marketing to talk about a subject near and dear to my heart:  Late Night Comedy. I first watched Letterman the first year he was on TV — in my freshman dorm at Kenyon when my friend Bill Sondheim walked into the second […]

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