Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'Branding'

What’s the Secret to Marketing Success? Timing!…and Relevance

January 25th, 2012 · No Comments · Branding, Direct Marketing, Marketing, Orchestrated Marketing, Uncategorized

The data supports the smart marketers approach. About 8 years ago I was running worldwide demand generation marketing for IBM Software Group’s WebSphere Application Server and a number of related products.  Our job was to focus on the most important business problems our products solved and develop messages and campaigns that would drive a potential […]

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Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense

December 28th, 2010 · 1 Comment · Branding, Brands, Four Square, Mobile Applications, Uncategorized

From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, […]

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10 Minute Strategy Episode 3 — MicroBlogging

September 29th, 2010 · No Comments · Branding, Buzz, MicroBlogging, Tumblr

MicroBlogging is now migrating to Mini-Blogging. Tumblr and Buzz can be an easy to implement part of any business strategy.

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10 Minute Strategy Episode 1 — Branding, Naming and Web Address

September 10th, 2010 · No Comments · Branding, Brands, Naming, Uncategorized, Web Address Name Strategy

I recently joined forces with Shore Communications, Inc.  John Blossom is the President.  Here is the first installation of our video series: 10 Minute Strategy.  In this episode we are focused on an incredibly important area of marketing strategy:  Naming, branding and Web search. In the discussion John and I get into a few areas […]

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