The data supports the smart marketers approach. About 8 years ago I was running worldwide demand generation marketing for IBM Software Group’s WebSphere Application Server and a number of related products. Our job was to focus on the most important business problems our products solved and develop messages and campaigns that would drive a potential […]
Entries Tagged as 'Branding'
January 25th, 2012 · No Comments · Branding, Direct Marketing, Marketing, Orchestrated Marketing, Uncategorized
December 28th, 2010 · 1 Comment · Branding, Brands, Four Square, Mobile Applications, Uncategorized
From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, […]
September 29th, 2010 · No Comments · Branding, Buzz, MicroBlogging, Tumblr
MicroBlogging is now migrating to Mini-Blogging. Tumblr and Buzz can be an easy to implement part of any business strategy.
September 10th, 2010 · No Comments · Branding, Brands, Naming, Uncategorized, Web Address Name Strategy
I recently joined forces with Shore Communications, Inc. John Blossom is the President. Here is the first installation of our video series: 10 Minute Strategy. In this episode we are focused on an incredibly important area of marketing strategy: Naming, branding and Web search. In the discussion John and I get into a few areas […]