What’s the Secret to Marketing Success? Timing!…and Relevance

The data supports the smart marketers approach. About 8 years ago I was running worldwide demand generation marketing for IBM Software Group’s WebSphere Application Server and a number of related products.  Our job was to focus on the most important business problems our products solved and develop messages and campaigns that would drive a potential Read more about What’s the Secret to Marketing Success? Timing!…and Relevance[…]

Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense

From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, Read more about Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense[…]

10 Minute Strategy Episode 1 — Branding, Naming and Web Address

I recently joined forces with Shore Communications, Inc.  John Blossom is the President.  Here is the first installation of our video series: 10 Minute Strategy.  In this episode we are focused on an incredibly important area of marketing strategy:  Naming, branding and Web search. In the discussion John and I get into a few areas Read more about 10 Minute Strategy Episode 1 — Branding, Naming and Web Address[…]

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