Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

Peter Propp — Marketing Leadership header image 4

Entries Tagged as 'Advertising'

I’m Really Going to Miss The New York Times

September 27th, 2010 · 3 Comments · Advertising, Brands, Delighting Customers, Exceeding Expectations, Uncategorized

the methods by which we make connections and learn about things that we weren’t specifically looking for have a long way to go before they can equal the pleasures of a great morning newspaper.

[


“The Creepy Factor” — Web Privacy and Consumers

August 30th, 2010 · 1 Comment · Advertising, Stop and Shop, Uncategorized

“Retargeting Ads Follow Surfers to Other Sites” from today’s NY Times discusses ads that use shopping cart and other surfing info to personalize the ads that consumers see as they surf the web.  The ads are delivered through the technology of a company called Criteo and you can identify many of them by the line […]

[


Crappy App Hall of Fame: First Member: Best Buy Movie Mode

July 19th, 2010 · No Comments · Advertising, App Phone

Ok, I think it is time that we admit it.  There are a lot of horrible apps out there.  I think we need to not only admit it but enshrine the crappy apps and promotions in a historical setting.  So it is with great pride and only a little irritation that I nominate the first […]

[


The Foursquare Phenomenon — and mobile apps of the future…

December 23rd, 2009 · No Comments · Advertising, Crowdsourcing, Darien, Four Square, Metro North, Mobile Applications, Peter Propp, Social Media, Stamford, Stop and Shop, Uncategorized, Westport

What’s the coolest iPhone app?  Well my son would probably pick a game where you flick fuzz-balls around a grid (FlingFree).  Or something called “The World’s Most Addictive Game.”  (seems just like a moving doodle…)  For me, I’m having  a great time exploring’s “The Next Move” app (sort of a portable, all-knowing wingman in […]

[


Insurance Ads and Happiness

December 10th, 2009 · No Comments · Advertising, Uncategorized

Our friend Scott Noble directed a pretty amazing video for Liberty Mutual.  It’s called “Trunk” and you can see it here. The ad has been nominated as a “top spot of the year” on Shootonline.  If you like “Trunk”, you can vote for it here. As I thought about all the cool aspects of the […]

[


HostGator review