January 21, 2010

Unlocking Potential

Unlocking the Potential of Great Companies

Too many companies have good products but don’t describe them well, or spend their marketing dollars on traditional campaign tactics. These companies are not tapping their full selling potential, as indicated by a weak sales pipeline, extended sales cycles and revenue shortfalls. Our MO is to understand strategic priorities and then build a marketing campaign that will move the needle while letting us test messages and campaign tactics. We can work with you and your existing marketing team to develop new approaches that are sustainable, even after our project is completed.

We offer a variety of services to help companies expand their marketing capabilities.  Services include:

Part Time/Retained CMO – Marketing tactics are much more effective when they are part of a fully developed strategy.  Based on your industry, competitive pressures and opportunities, we can identify the most appropriate tactical approaches and help your team execute.

  • Full day or half day sessions — focus on tactical approaches and execution as needed.
  • Advisory Services – Pay upfront for phone-based sessions at a discounted rate.

Demand Generation and In-Bound Marketing

  • E-mail, Direct Mail, Telesales – all coordinated to deliver qualified leads to your sellers.
  • Using web properties (corporate site, blog, etc), social media and landing pages to capture qualified leads

Web, SEO/SEM and Social Media

  • Website Revisions to make the company’s value clear to prospects and search engines
  • Social Media to engage prospects and customers – this dialogue is one of the best methods to improve “findability” on Google and other search engines.

Sales Support

  • Consistent selling materials and training on how to use them.

Branding and Product Marketing

  • Product/service Value Prop assessment and revision
  • Brand Assessment against competition and Product/Service offerings

Alliances

  • Partner Assessment and Strategy
  • Partner engagement and revenue share structure

Investor Approaches

  • Messaging
  • Collateral and Presentation help

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Without strong marketing leadership, many companies are not capable of executing marketing techniques such as Product Marketing, Demand Generation, Content Marketing, and Social Media in such a way that generates incremental customer opportunity.  If you need help in any of these areas or just want to talk, please drop me an e-mail at peter@proppmail.com.

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