Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'The Creepy Factor'

“The Creepy Factor” — Web Privacy and Consumers

August 30th, 2010 · 1 Comment · Advertising, Stop and Shop, Uncategorized

“Retargeting Ads Follow Surfers to Other Sites” from today’s NY Times discusses ads that use shopping cart and other surfing info to personalize the ads that consumers see as they surf the web.  The ads are delivered through the technology of a company called Criteo and you can identify many of them by the line [...]

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