The Power of Story

This past July we wrapped up the application phase of the 8th Sikorsky Entrepreneurial Challenge.  I’m now in the process of coaching and advising the finalists on how to put their best foot forward when they meet the senior engineering and strategy executives from Sikorsky and Lockheed Martin (Sikorsky’s parent company).  But we would not have Read more about The Power of Story[…]

3D Is Not For Me

I think 3-D might be the anti-HD technology. I’m so used to seeing action movies and sports on the HD tv set at home, I guess I’m spoiled.
In conclusion – focus on great stories and I will keep going to the movies – even if your story involves launching a full port-a-potty 100 feet in the air. And give us a clear picture so we can actually see what is going on. Technology for technology’s sake is never the answer.

Introducing: The Persona Strategy (Social Media Marketing on Overdrive)

I’ve been talking for a while to customers and prospects about a marketing technique I’ve named Persona Marketing.  After doing some research, it turns out that the phrase “Persona Marketing” has been in use for a while to imply a method that considers the different end users.  My first reaction was, dang, gotta find another Read more about Introducing: The Persona Strategy (Social Media Marketing on Overdrive)[…]

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