Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'Storytelling'

3D Is Not For Me

October 25th, 2010 · 1 Comment · 3D, HDTV

I think 3-D might be the anti-HD technology. I’m so used to seeing action movies and sports on the HD tv set at home, I guess I’m spoiled.
In conclusion – focus on great stories and I will keep going to the movies – even if your story involves launching a full port-a-potty 100 feet in the air. And give us a clear picture so we can actually see what is going on. Technology for technology’s sake is never the answer.

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Introducing: The Persona Strategy (Social Media Marketing on Overdrive)

May 21st, 2010 · No Comments · Uncategorized

I’ve been talking for a while to customers and prospects about a marketing technique I’ve named Persona Marketing.  After doing some research, it turns out that the phrase “Persona Marketing” has been in use for a while to imply a method that considers the different end users.  My first reaction was, dang, gotta find another […]

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