Last week I introduced what I call the Persona Strategy as a way to fully exploit the power of social media marketing as part of a broader marketing plan. Here are a couple of examples of Persona marketing in action: For comedian Marc Maron (@marcmaron 8,990 Twitter followers), his WTF podcast and website have driven significant attendance […]
Entries Tagged as 'Social Media Marketing'
May 24th, 2010 · No Comments · Uncategorized
May 21st, 2010 · No Comments · Uncategorized
I’ve been talking for a while to customers and prospects about a marketing technique I’ve named Persona Marketing. After doing some research, it turns out that the phrase “Persona Marketing” has been in use for a while to imply a method that considers the different end users. My first reaction was, dang, gotta find another […]