Mobile is the future. In many ways it is a whole new playing field for marketers – and those who are willing to lead will be richly rewarded.
Entries Tagged as 'Mobile'
April 8th, 2010 · 2 Comments · Uncategorized
I was talking to a vendor yesterday about a shift in strategy for one of my clients. When I first started talking about our upcoming PR strategy, she and I both agreed that we had several issues that were keeping us from developing a clear plan. But now that a few weeks have passed, it […]
January 21st, 2010 · No Comments · App Phone, Mobile Applications
I want to quickly get out this post, the Part 2 of my series on who will win the App Phone battle. This battle is only about 4 times more complicated than the Betamax vs. VHS classic, but there are some interesting parallels. Scenario 2 – Apple Wins (here’s the link to Scenario 1 on […]
January 13th, 2010 · 8 Comments · Mobile Applications, Uncategorized
Three are a number of scenarios that are being discussed these days about the Motorola Droid, Android and the Google NexusOne phone and what they mean for the future of mobile applications. Before I give my opinion on who will win, I want to take a moment to talk about why the mobile app platform […]