Mobile is the future. In many ways it is a whole new playing field for marketers – and those who are willing to lead will be richly rewarded.
I was talking to a vendor yesterday about a shift in strategy for one of my clients. When I first started talking about our upcoming PR strategy, she and I both agreed that we had several issues that were keeping us from developing a clear plan. But now that a few weeks have passed, it[…]
I want to quickly get out this post, the Part 2 of my series on who will win the App Phone battle. This battle is only about 4 times more complicated than the Betamax vs. VHS classic, but there are some interesting parallels. Scenario 2 – Apple Wins (here’s the link to Scenario 1 on[…]
Three are a number of scenarios that are being discussed these days about the Motorola Droid, Android and the Google NexusOne phone and what they mean for the future of mobile applications. Before I give my opinion on who will win, I want to take a moment to talk about why the mobile app platform[…]