Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'FourSquare'

Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense

December 28th, 2010 · 1 Comment · Branding, Brands, Four Square, Mobile Applications, Uncategorized

From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, […]

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Places: Facebook’s Foursquare Attack App

August 23rd, 2010 · 1 Comment · Brands, Facebook, Four Square, Uncategorized

Back to blogging about cool ways that technology will impact our lives, I need to spend a bit of time about Facebook “Places.”  As  an early fan of Foursquare, I believe there is real power in the check-in capability of Foursquare and it’s competitors, and I spent a fair amount of time and effort trying […]

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Last Night on FourSquare NYC

January 14th, 2010 · No Comments · Four Square, Mobile Applications

Yesterday I took some of my thinking on the road (down the Metro-North tracks to NYC) to visit a rising star in the beverage world and an established star in the field of online publishing.  I had one talk after another on the value of mobile/social applications, the challenges of “doing it right” and then […]

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