From ClickZ — “Having announced their intentions to do so earlier in the year, fast food restaurants Carl’s Jr. and Hardees have launched a location-based mobile application to reward loyal customers. Parent company CKE Restaurants said the company chose to build its own application, as opposed to partnering with existing location-based providers such as FourSquare, Read more about Carl’s Jr, Hardees — Mobile Apps That Make Good Business Sense[…]
Back to blogging about cool ways that technology will impact our lives, I need to spend a bit of time about Facebook “Places.” As an early fan of Foursquare, I believe there is real power in the check-in capability of Foursquare and it’s competitors, and I spent a fair amount of time and effort trying Read more about Places: Facebook’s Foursquare Attack App[…]
Mobile is the future. In many ways it is a whole new playing field for marketers – and those who are willing to lead will be richly rewarded.
Yesterday I took some of my thinking on the road (down the Metro-North tracks to NYC) to visit a rising star in the beverage world and an established star in the field of online publishing. I had one talk after another on the value of mobile/social applications, the challenges of “doing it right” and then Read more about Last Night on FourSquare NYC[…]