Places: Facebook’s Foursquare Attack App

Back to blogging about cool ways that technology will impact our lives, I need to spend a bit of time about Facebook “Places.”  As  an early fan of Foursquare, I believe there is real power in the check-in capability of Foursquare and it’s competitors, and I spent a fair amount of time and effort trying[…]

The Persona Strategy — Part II — Examples of Solid Social Media Marketing

Last week I introduced what I call the Persona Strategy as a way to fully exploit the power of social media marketing as part of a broader marketing plan. Here are a couple of examples of Persona marketing in action: For comedian Marc Maron (@marcmaron 8,990 Twitter followers), his WTF podcast and website have driven significant attendance[…]

Weak Response to Virus Attacks Show a Lack of Community Spirit at Facebook.

There seems to be a bit of a crisis brewing on Facebook and I am frankly stunned by the lack of coverage. There are now several viruses that are taking advantage of the curiosity of Facebook users in such a way that those users are now spamming their friends with diet advice and other nonsense.[…]

Google Buzz – This year’s New Coke

As a former IBMer who witnessed and participated in IBM’s resurgence in the 90’s, I’m a big fan of companies who are willing to regularly reinvent themselves and “eat their own lunch.”  Listening to the market, IBM invented WebSphere, eventually ignoring the screams from the Lotus division that Notes/Domino was a fine web platform that[…]

Get Adobe Flash player