Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries Tagged as 'Facebook'

Places: Facebook’s Foursquare Attack App

August 23rd, 2010 · 1 Comment · Brands, Facebook, Four Square, Uncategorized

Back to blogging about cool ways that technology will impact our lives, I need to spend a bit of time about Facebook “Places.”  As  an early fan of Foursquare, I believe there is real power in the check-in capability of Foursquare and it’s competitors, and I spent a fair amount of time and effort trying […]

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The Persona Strategy — Part II — Examples of Solid Social Media Marketing

May 24th, 2010 · No Comments · Uncategorized

Last week I introduced what I call the Persona Strategy as a way to fully exploit the power of social media marketing as part of a broader marketing plan. Here are a couple of examples of Persona marketing in action: For comedian Marc Maron (@marcmaron 8,990 Twitter followers), his WTF podcast and website have driven significant attendance […]

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Update on Facebook Viruses

March 8th, 2010 · No Comments · Uncategorized

Update 5:29 pm — Good comprehensive article on one of the Viruses:  The Facebook Fan Check Virus. The Facebook Fan Check Virus and What You Should Know – Associated Content – I’m still amazed that: 1) This story has not been covered by any authoritative media.  Is it really up to the bloggers here? […]

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Weak Response to Virus Attacks Show a Lack of Community Spirit at Facebook.

March 8th, 2010 · 2 Comments · Uncategorized

There seems to be a bit of a crisis brewing on Facebook and I am frankly stunned by the lack of coverage. There are now several viruses that are taking advantage of the curiosity of Facebook users in such a way that those users are now spamming their friends with diet advice and other nonsense. […]

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The Sweet, the Creepy and the Aha Moment

February 22nd, 2010 · No Comments · Uncategorized

Starting off the week with a few stories I got to over the weekend.  Enjoy The Sweet: Carl Sagan’s Interstellar Love Story – Enjoy NPR’s Valentines Day story featuring Ann Druyan, (Carl Sagan’s Widow)  The recording Carl and Ann made for NASA to represent life on earth to alien cultures includes something very personal. The […]

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Google Buzz – This year’s New Coke

February 10th, 2010 · No Comments · Brands, Uncategorized

As a former IBMer who witnessed and participated in IBM’s resurgence in the 90’s, I’m a big fan of companies who are willing to regularly reinvent themselves and “eat their own lunch.”  Listening to the market, IBM invented WebSphere, eventually ignoring the screams from the Lotus division that Notes/Domino was a fine web platform that […]

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