The Persona Strategy — Part II — Examples of Solid Social Media Marketing

Last week I introduced what I call the Persona Strategy as a way to fully exploit the power of social media marketing as part of a broader marketing plan. Here are a couple of examples of Persona marketing in action: For comedian Marc Maron (@marcmaron 8,990 Twitter followers), his WTF podcast and website have driven significant attendance Read more about The Persona Strategy — Part II — Examples of Solid Social Media Marketing[…]

Get Adobe Flash player