Peter Propp — Marketing Leadership

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Entries Tagged as 'ESPN'

The Persona Strategy — Part II — Examples of Solid Social Media Marketing

May 24th, 2010 · No Comments · Uncategorized

Last week I introduced what I call the Persona Strategy as a way to fully exploit the power of social media marketing as part of a broader marketing plan. Here are a couple of examples of Persona marketing in action: For comedian Marc Maron (@marcmaron 8,990 Twitter followers), his WTF podcast and website have driven significant attendance […]

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Three Podcasts You Shouldn’t Miss

April 6th, 2010 · 5 Comments · Uncategorized

Hi – getting back into writing after a bit of a break.  I’ve got a bunch of business going on for myself and some of my clients – but more about that later. Now that I’m no longer driving to Boston all the time, I’ve even become more obsessed with Podcasts.  I listen every day […]

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