Last week I introduced what I call the Persona Strategy as a way to fully exploit the power of social media marketing as part of a broader marketing plan. Here are a couple of examples of Persona marketing in action: For comedian Marc Maron (@marcmaron 8,990 Twitter followers), his WTF podcast and website have driven significant attendance […]
Entries Tagged as 'ESPN'
April 6th, 2010 · 5 Comments · Uncategorized
Hi – getting back into writing after a bit of a break. I’ve got a bunch of business going on for myself and some of my clients – but more about that later. Now that I’m no longer driving to Boston all the time, I’ve even become more obsessed with Podcasts. I listen every day […]