I’ve been talking for a while to customers and prospects about a marketing technique I’ve named Persona Marketing. After doing some research, it turns out that the phrase “Persona Marketing” has been in use for a while to imply a method that considers the different end users. My first reaction was, dang, gotta find another […]
Entries Tagged as 'Brands'
May 21st, 2010 · No Comments · Uncategorized
January 23rd, 2010 · No Comments · Brands, Twitter, Uncategorized
I’m going to take a semi-break from my focus on mobile + social marketing to talk about a subject near and dear to my heart: Late Night Comedy. I first watched Letterman the first year he was on TV — in my freshman dorm at Kenyon when my friend Bill Sondheim walked into the second […]