Introducing: The Persona Strategy (Social Media Marketing on Overdrive)

I’ve been talking for a while to customers and prospects about a marketing technique I’ve named Persona Marketing.  After doing some research, it turns out that the phrase “Persona Marketing” has been in use for a while to imply a method that considers the different end users.  My first reaction was, dang, gotta find another Read more about Introducing: The Persona Strategy (Social Media Marketing on Overdrive)[…]

Conan/Leno/Letterman — Ignore Twitter!

I’m going to take a semi-break from my focus on mobile + social marketing to talk about a subject near and dear to my heart:  Late Night Comedy. I first watched Letterman the first year he was on TV — in my freshman dorm at Kenyon when my friend Bill Sondheim walked into the second Read more about Conan/Leno/Letterman — Ignore Twitter![…]

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