Investing your time in new topics

I’ve run and attended hundreds of business and tech events. It’s been a pretty intense run of learning, sharing, connecting. The learning part is the most fun for me, especially when it comes to topics where I have had limited previous exposure. As a technology marketer and strategist, I often have to quickly become conversant[…]

10 Minute Strategy Episode 1 — Branding, Naming and Web Address

I recently joined forces with Shore Communications, Inc.  John Blossom is the President.  Here is the first installation of our video series: 10 Minute Strategy.  In this episode we are focused on an incredibly important area of marketing strategy:  Naming, branding and Web search. In the discussion John and I get into a few areas[…]

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