Peter Propp has spent his career helping consumer and b-b companies develop and execute marketing strategies to address business needs. An active consumer of popular culture and evolving technology, Mr. Propp builds thoughtful concepts that leverage trends such as mobile apps, social media marketing, and online video to raise awareness and generate sales. An able writer, he has written many websites, biographies, press releases, print ads and radio spots.
In 1995, following early jobs in Public Relations and Sports Marketing, he joined IBM as one of IBM’s first employees solely focused on Internet business opportunities. He worked in a number of roles in his first years at IBM, including business development lead for World Avenue, IBM’s online retail mall.
In 1997, Mr. Propp became business development manager on the team that would eventually produce IBM’s WebSphere product family. He represented the customer point of view to the product team and senior management, helped customers move from earlier technology platforms to the Java standards based products that formed the nucleus of the WebSphere family, now a multi-billion business that supports the Web Business Integration efforts for many of the world’s most sophisticated web applications.
Mr. Propp sold the first WebSphere licenses and leveraged each successful account into additional sales, including deals at Aetna, Schwab, Fidelity, Fireman’s Fund, and many others. During this time, he developed the original marketing and sales approaches, coached sellers and consultants from around the world on how to solve customer problems with WebSphere. He later ran Global Marketing for the WebSphere Application Server and Studio.
In later IBM roles, Mr. Propp developed the initial strategy and then ran the global recruit marketing team for IBM’s PartnerWorld Industry Networks, an industry-centric approach to encouraging ISVs to embrace IBM technology by connecting them to IBMs industry-centric sales teams. He was later named Business Unit Executive, Worldwide ISV Sales, for IBM Software Group.
In 2009 he began his consulting practice with a long-term engagement with collaborative innovation software provider, Imaginatik, where he served as VP of Marketing. His consulting roster includes traditional companies looking to leverage modern techniques, venture-backed technology companies in need of disciplined approach to making product marketing and go-to-market decisions, and individuals looking to leverage social media techniques to enhance their personal brand.
Peter is Chief Marketing Officer for the Stamford Innovation Center in Stamford, CT.
He holds a degree in English Literature from Kenyon College in Gambier, Ohio.
Business development, marketing and business strategy, value proposition writing, branding, channel sales/marketing, social media/inbound marketing, SEO/web strategy, business/blog writing, demand generation marketing, user group marketing.
Kenyon College, Gambier, OH
Selected Recent Clients:
Data-Mail, Elsevier, Imaginatik, Intelisent, Social Shield, Outfox Solutions, Inbound Writer, Neurolingo, MLB.com, Hershey’s, GE, FIDO, The Alexander Group, Architectural Designs
Past Clients: IBM, Kodak, Xerox, Wendy’s, Pizza Hut, Pepsi, Pfizer, Fireman’s Fund, Schwab, Aetna