Peter Propp is a business consultant with focus on Mobile and Social Media marketing, Business to Business and Business to Consumer marketing strategy and execution. He has a passion for understanding how complex systems work and then translating that knowledge for the benefit of clients and non-technical audiences.
Peter is a veteran of the consumer products, software and Internet business. I have experience in business development, marketing campaigns, social media marketing, mobile development and idea management. I run the Marketing Leadership practice at Shore Comunications Inc., where I consult to start-ups, tech firms and old school companies looking for a competitive edge.
In 1995, following early jobs in Public Relations and Sports Marketing, he joined IBM as one of IBM’s first employees solely focused on Internet business opportunities. He worked in a number of roles in his first years at IBM, including business development lead for World Avenue, IBM’s online retail mall.
In 1997, Mr. Propp became business development manager on the team that would eventually produce IBM’s WebSphere product family. He represented the customer point of view to the product team and senior management, helped customers move from earlier technology platforms to the Java standards based products that formed the nucleus of the WebSphere family, now a multi-billion business that supports the Web Business Integration efforts for many of the world’s most sophisticated web applications.
Mr. Propp sold the first WebSphere licenses and leveraged each successful account into additional sales, including deals at Aetna, Schwab, Fidelity, Fireman’s Fund, and many others. During this time, he developed the original marketing and sales approaches, coached sellers and consultants from around the world on how to solve customer problems with WebSphere. He later ran Global Marketing for the WebSphere Application Server and Studio.
In 2009 he began his consulting practice with a long-term engagement with Collaborative Innovation software provider, Imaginatik, where he served as VP of Marketing. His consulting roster includes traditional companies looking to leverage modern techniques, venture-backed technology companies in need of disciplined approach to making product marketing and go-to-market decisions, and individuals looking to leverage social media techniques to enhance their personal brand.
An early user of LinkedIn, Facebook and Twitter, Mr. Propp runs the 10MinuteStrategy.com video blog where he interviews leaders about their business and plans for growth and analyzes news and trends affecting the online, social and mobile computing industries.
Mr. Propp holds a degree in English Literature from Kenyon College in Gambier, Ohio.
I have a lot of opinions. Follow my tweets at http://www.twitter.com/ppropp
Want to connect? Send me a note at ppropp@gmail.com .
