What’s the Secret to Marketing Success? Timing!…and Relevance

The data supports the smart marketers approach. About 8 years ago I was running worldwide demand generation marketing for IBM Software Group’s WebSphere Application Server and a number of related products.  Our job was to focus on the most important business problems our products solved and develop messages and campaigns that would drive a potential Read more about What’s the Secret to Marketing Success? Timing!…and Relevance[…]

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