Peter Propp — Marketing Leadership

The impact of Marketing and Technology on our lives

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Entries from September 8th, 2011

Amex, Panasonic and Chase — Blown Marketing Opportunities at the US Open

September 8th, 2011 · No Comments · Uncategorized

In tennis, the ball is only allowed to bounce once on your side of the court before you hit it. In this blog post I’m going to give you three examples of marketers at this years US Open in Flushing Meadows, NY who invested in Mobile promotion techniques to generate customer awareness and loyalty, but […]

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