Peter Propp — Marketing Leadership

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Entries from October 25th, 2010

3D Is Not For Me

October 25th, 2010 · 1 Comment · 3D, HDTV

I think 3-D might be the anti-HD technology. I’m so used to seeing action movies and sports on the HD tv set at home, I guess I’m spoiled.
In conclusion – focus on great stories and I will keep going to the movies – even if your story involves launching a full port-a-potty 100 feet in the air. And give us a clear picture so we can actually see what is going on. Technology for technology’s sake is never the answer.

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Comixology Origins Story

October 21st, 2010 · No Comments · Apple, iPad, iPhone, Tablet

Comixology co-Founder and CTO John Roberts gave me some of his valuable time yesterday.  Here is part I of the interview.  John’s story proves that you following your passion is a really good career move. The Comixology team have taken their passion for Comics and turned it into a comics directory business, then a Mac […]

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10 Minute Strategy Episode 5 — Starting points for Companies Going Digital

October 18th, 2010 · No Comments · LinkedIn, resistance to change, starting points

John Blossom and I get into a quick discussion of how large and small companies can begin to embrace the digital future. Companies are often resistant to change, but for many, the integration of digital is not only inevitable, but critical to the future of these companies. Start with getting your people to integrate digital […]

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Nokia App Phone is Released

October 15th, 2010 · No Comments · App Phone, Facebook, Google, Nokia

Back at IBM the joke was that products weren’t released, they escaped. Nokia’s C5-03 is a solid take on the app phone, slab, touch screen universe. It just feels a little old hat at this point. Check out the demo. Also (because I’m trying to add value here, people) note that the demo-er says her […]

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Live Tweeting

October 5th, 2010 · No Comments · content, content aggregation, digital content monetization, Social Media

Live tweeting this week from Digital Content Monetization conference NYC. Tweets will show up on the blog on the right hand side or by following me on twitter.com/ppropp Interesting stuff! Tweet

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Modern Qualitative Research with Jack Campisi, Part II

October 4th, 2010 · No Comments · research, Uncategorized

In part II of our discussion, Jack gives me some insight into how market research firms operate and manage their offerings and the value of tapping into the professional research teams at your vendors. If you’d like to work with Jack on a qualitative research project, contact him at jcampisi@qualvu.com. Or you can check out […]

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Qualitative Research Goes Modern — Interview with Jack Campisi, Qualvu

October 1st, 2010 · No Comments · Exceeding Expectations, research, Uncategorized

Focus groups are one thing, but can they help marketers find out what is actually going on in the bathroom when women shave their legs? Enjoy this interview with Jack Campisi of Qualvu. Part II will come out next week. QualVu is a leader in modern qualitative research.  Check out Qualvu.com for more info. Tweet

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