How the Flat World Can Improve your Health (…and your Finances)

Over the past few months I’ve been consulting on a regular basis for a Medical Travel company called HealthGlobe. Founded by former Amazon exec and CambridgeSoft sales leader Jeff Carter and his partner Sue Hart, HealthGlobe delivers an unmatched capability to help consumers improve their lives through medical care from outstanding medical centers around the globe – and provide employers with an important tool for holding medical insurance costs down.

The big news is that I am now the Chief Marketing Officer for HealthGlobe. This is a great honor for me and I am very excited about the opportunities that HealthGlobe has as a leader in this high-growth category.  We have three major values we bring to the market:

1) Healthcare cost savings for consumers
2) Improved control over healthcare decisions
3) Corporate Control over healthcare costs

As an individual consumer, Medical Travel (sometimes known as Medical Tourism) can help you afford complicated dental surgery in Mexico, access the world’s best stomach cancer clinics in Korea, or get ICSI IVF treatments in Turkey for only $4800 USD.  (That’s via our first sub-brand, InVitroGlobe.

HealthGlobe can usually save patients between 50% and 90% on their medical bill if they are coming from the United States.  The costs are lower because of many factors, primarily labor costs for hospital administration, nursing and physicians.  One of the roles of HealthGlobe is to highlight the systemic problems of the US healthcare “system” that are causing such enormous cost and coverage inequities.

Jeff and Sue have developed a company with a great capacity to help individuals and companies save money and gain control over their healthcare.  Their approach is to make sure each individual’s case is managed with the attention and concern it deserves.  We create a unique plan for each patient based on their diagnosis, travel preferences and our first-hand knowledge and access to top facilities and physicians around the world.  We are already sending people around the globe every month to get the procedures and treatments they need but could otherwise not afford or could not access in the US.  And the interest from the corporate market is outstanding.   I’m excited about the opportunity to drive the  marketing initiatives that will grow HealthGlobe’s awareness in the market and will update you about HealthGlobe’s success in the months to come. 

As excited as I am about HealthGlobe, it is not yet a full time job for me.  I continue to gain client work from some very interesting companies. The projects are now at the right size and I am building up a series of marketing practices.  Let me know if I can help you out.

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